SHOPRITE LPGA CLASSIC
In 2009 Eiger saw an opportunity in the market to reinvigorate professional golf in New Jersey together with the Wakefern Food Corp., parent company of grocery cooperative ShopRite that sought a premium event to support their charitable giving initiatives and host clients annually.
In 2009 Eiger re-established professional golf on the Shores of New Jersey, working with the LPGA and the Atlantic City business community to bring the ShopRite LPGA Classic to Seaview.
As owner and operator, Eiger architected an operational plan with support of corporate partner Wakefern Food Corp. to establish Greater Atlantic City as the permanent host to the ShopRite LPGA Classic. A host site agreement was signed with Seaview, a hotel partnership forged with The Borgata Hotel & Casino, and a premium 2-day customer Pro-Am experience was established to precede an LPGA 54-hole event featuring the world’s top players.
Today, under Eiger’s leadership, the event features a live television production on NBC’s Golf Channel, attracts more than 65,000 spectators, hosts the largest Pro-Am in all of professional golf and boasts more than 400 corporate partners. Since its inception, the ShopRite LPGA Classic has generated an annual economic impact in excess of $20 million to the Greater Atlantic City area and has raised more than $35 million for charitable partners.