Eiger Marketing Group – an event management, and sponsorship consulting and activation agency – has hired veteran sales and marketing executive Marci Doyle as Executive Vice President. Doyle has 25 years of experience overseeing revenue generation and marketing campaigns for both marquee brands and top annual sporting events.
Doyle will oversee several Eiger managed events, including the Pelican Women’s Championship, Tampa Bay’s annual stop on the LPGA Tour. The tournament features one of the best fields in women’s golf competing at the pristine Pelican Golf Club in Belleair, FL. She will also focus on developing new business opportunities for Eiger.
“Marci is an award-winning business development executive with a track record of cultivating strategic partnerships for some of the most well-known brands and events in the world,” said Tim Erensen, Partner at Eiger Marketing Group. “She is a welcome addition to our executive team and we look forward to her having an immediate impact for our clients.”
Most recently, Doyle was COO and Tournament Director for the Arnold Palmer Invitational, one of the longest running and most successful events on the PGA TOUR. Earlier in her career she oversaw consumer and partner promotions at Golf Channel, and held agency roles with Wunderman and DWA.
“I am honored to be joining the Eiger team with their outstanding reputation and long-term vision within the industry,” said Doyle. “With Eiger’s quality talent and capabilities, I look forward to positively affecting and contributing to the continued growth of Eiger’s business, in both the golf industry, as well as the sports industry overall.”
Doyle will be based out of Eiger’s office in Tampa.
About Eiger Marketing Group
Eiger Marketing Group is a global event management and sponsorship consulting and activation agency that specializes in the development and execution of engaging events and experiences for brands. Eiger creates strategic marketing platforms by leveraging its experience in event management, partnership marketing and customer engagement to enhance affinity for our clients. In addition to managing professional golf tournaments, Eiger also operates a number of other sporting and lifestyle events and manages the sponsorship portfolio for several blue chip clients.