July 29, 2020 (Greenwich, CT) – Eiger Marketing Group, an event management and sponsorship consulting and activation agency, has named veteran sports marketing and events executive Andy Bush as a Partner in the agency. Bush brings decades of experience running large scale sponsorship consulting and event management groups, as well as revenue generation for organizations across the sports landscape.
“Andy and I spent years together building a very successful team and business at Octagon, and I am thrilled to reunite with him as a Partner at Eiger,” said Tim Erensen, Managing Partner at Eiger Marketing Group. “Not only will Andy expedite our new business initiatives, he will help expand our service offerings and will be an incredible asset to our existing teammates, clients and communities in which we do business.”
Bush spent more than a decade leading Octagon Golf’s sponsorships, revenue generation and event management business. During his tenure as Executive Vice President, he oversaw the operation and growth of nearly a dozen PGA Tour and LPGA events that generated $70+ million in annual revenue and more than $9 million in annual charitable giving. Under Bush’s leadership, the agency also developed a portfolio of more than 70 events stretching well beyond golf, including culinary/lifestyle, concerts and endurance sports that attracted nearly 1,000 corporate partners.
“Over the last decade Tim and the Eiger team have built an incredible reputation through a commitment to serve their partners and communities where they live and work,” said Bush. “I’m excited to have the opportunity to help the team re-imagine how sports and cultural events can bring our communities closer together.”
Outside the sports industry, Bush serves on the National Board of Directors of the Volunteers of America and the Morgan Pressel Foundation, which focuses on breast cancer awareness and advocacy.
About Eiger Marketing Group
Eiger Marketing Group is an event management and sponsorship consulting and activation agency that specializes in the development and execution of engaging events and experiences for brands. Eiger creates strategic marketing platforms by leveraging its experience in event management, partnership marketing and customer engagement to enhance affinity for our clients. Eiger is headquartered in Greenwich, CT, and has offices in Los Angeles, Tampa, Atlantic City and Cleveland.