August 24, 2020 (Naples, FL) – Eiger Marketing Group, an event management and sponsorship consulting and activation agency, has named golf industry veterans Scott Reid and Carley Neal to new positions in the agency’s Florida events division.
Reid – a highly experienced tournament director and marketer – will oversee Eiger’s Florida events division as Senior Vice President. In that role he will also serve as Executive Director of both the Chubb Classic on the PGA TOUR Champions and the Pelican Women’s Championship on the LPGA Tour.
Reid joins Eiger after spending the last 2 ½ years with the PGA of America, where he served as the Championship Director for the 2019 PGA Championship at Bethpage and the 2021 PGA Championship at Kiawah Island. He has also held senior roles with numerous PGA TOUR and PGA TOUR Champions events including the Arnold Palmer Invitational, Allianz Championship, Sanford International, Fry’s.com Open and RSM Classic.
“Scott is a great leader in the industry and we are thrilled to add him to our team,” said Tim Erensen, Managing Partner at Eiger Marketing Group. “Scott will quickly prove to be a tremendous addition and leader for our teammates, clients, events and the communities in which we operate.”
“I have been very fortunate to have worked for some extraordinary organizations throughout my career in the golf industry, but I’m thrilled to join the Eiger Marketing team,” stated Reid. “Tim (Erensen) is one of the most respected guys in the industry and I’m excited about the opportunity to help him continue to grow Eiger’s footprint in the industry.”
Neal joins Eiger from Octagon, where she served as the Tournament Manager of the Chubb Classic for the last four years and will continue in that same role with Eiger. As an Account Director at Eiger, she will also assist in the operations of the Pelican Women’s Championship.
Reid and Neal will be based in Eiger’s new office in Naples.