Chubb Signs Title Sponsorship Extension for PGA TOUR Champions Event
August 24, 2020 (Naples, FL) – Eiger Marketing Group has assumed ownership and operations of the Chubb Classic, a mainstay on the PGA TOUR Champions in Naples since 1988, effective immediately.
Eiger is a global marketing and event management agency that owns and/or operates professional golf tournaments in Los Angeles, Tampa Bay, and Atlantic City. Eiger also operates a number of other sporting and lifestyle events throughout the year and manages the sponsorship portfolio for several blue chip clients.
Eiger, the PGA TOUR and Chubb – the world's largest publicly traded property and casualty insurance company – also announced a three-year extension as title sponsor of the Chubb Classic. Chubb has served as title sponsor of the event since 1999 and counts legends of the game among its former champions, including Gary Player, Lee Trevino, Fred Couples and Bernhard Langer.
“Florida’s Paradise Coast is the perfect fit for PGA TOUR Champions, and the Chubb Classic is an integral component of the Tour’s early-season schedule,” said PGA TOUR Champions President Miller Brady. “Chubb is a tremendous partner and I look forward to building on the rich history of professional golf in Naples.”
“We are pleased to extend our long-term sponsorship of the Chubb Classic,” said Chris Maleno, Senior Vice President, Chubb Group, Division President, North America Field Operations. “This event has grown over the years to become an important venue for us in hosting business sessions and meetings with some of our most important clients and distribution partners. The Naples community has embraced this event since it began in 1988, the players on tour look forward to playing it every year, and we are honored to be a part that tradition.”
Eiger also announced the hiring of Scott Reid – a veteran tournament director and marketer – to oversee the agency’s new events division in Florida. As Senior Vice President, he will serve as Executive Director of both the Chubb Classic on the PGA TOUR Champions and the Pelican Women’s Championship on the LPGA Tour.
“I have been very fortunate to have worked for some extraordinary organizations throughout my career in the golf industry, and I’m thrilled to join the Eiger Marketing team,” stated Reid. “The Chubb Classic has always had the reputation as one of the best events on PGA TOUR Champions and I look forward to leading our efforts there.”